Having a website is one thing but what use is it if no one can find your site? Your website can be a great selling space to have in place of banners and flyers that will eventually end up in the garbage. When you have Yahoo! and Google promote your business you are getting users who are actively searching for your type of product. This is more worthwhile than having every car in the parking lot filled with flyers that will end up as origami or their scratch pad. That’s money down the drain.
There are a number of ways you can have Yahoo!, MSN Live and Google promote your business. You can purchase marketing and advertising space with each search engine so that when people type in keywords, show up as an option. Then and only then will you be charged advertising fees. That’s much better than having your promoting your business with flyers. Paper and ink cost a lot of money and are a one time deal. You obviously can’t go back to those cars and ask them for your flyer back so you can reuse it. When finding out how to promote you r business, your best bet is search engines. If anything that should be one of the top advertising campaigns you set up for your business.
